Microsoft gắn Bot AI cải thiện trải nghiệm người dùng tốt nhất

Microsoft gắn Bot AI cải thiện trải nghiệm người dùng tốt nhất posted first on https://foogleseo.blogspot.com

Search Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing for in 2019

It’s difficult to stress just how important the concept of search intent is to SEO. I’m not exaggerating when I say that if you want to rank in 2019, understanding and creating content with search intent in mind is critical.…

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How to Rank Higher on Google (6 Easy Steps)

I know this because I’ve been there many times. Sometimes it feels like no matter what you do, nothing works. Google seems to hate your website, and you have no idea why. If that sounds all too familiar, then you’re in…

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Are You Using WordPress? You Need These Plugins

There are over 55,000 WordPress plugins, which makes it pretty tricky for beginners to find ones that suit their needs. Many new WordPress users often wonder whether there are some common plugins that professionals use.

The answer is, “Yes.” Having the perfect set of plugins can have a massive impact on the growth of your website or blog. Here is a list of handpicked WordPress plugins for you to use in 2019:

1. WPForms

It is essential for every website to have a contact form. WPForms is probably the most user-friendly contact form for WordPress. It has an extremely capable and powerful drag and drop builder, from which users can create appealing online forms in a couple of minutes without the use of a single code. WPForms is an excellent option for creating the type of forms you want, such as order forms, survey forms, email forms, donation forms, etc.

2. MonsterInsights

It is crucial for you to know exactly how people locate your website and use it. MonsterInsights is the leading and finest Google Analytics plugin for WordPress. This has been used by over 1.9 million websites, which makes it a popular option. It also makes connecting your site to Google Analytics particularly easy. Besides, it offers extensive tracking features as well.

3. Yoast SEO

Yoast SEO is arguably the finest SEO plugin available on the market. It gives you the option to optimize your WordPress site reasonably easily, which in turn gives you better rankings in search engines. It has features like XML sitemaps, robot control, Meta information editor and a lot more. It displays an SEO snippet within the page editor. This allows you to edit your Meta description, which potentially improves your click-through rates on search engines. It is an excellent option as Yoast SEO handles all the technical SEO optimization for your website.

4. Sucuri

Sucuri is a great website security solution that guards your website against malware attacks or any other vulnerabilities. Once Sucuri is active, all the traffic from your site goes through heir CloudProxy servers. Every request is thoroughly scanned to ensure that all malicious applications are filtered out. This significantly improves the performance of your website as all malicious traffic is blocked.

5. OptinMonster

This could easily be the most powerful lead generation solution in the world. OptinMonster comes with high-performance templates which have proven to convert visitors to your website into leads and potential customers. Select the perfect campaign type that can quickly grab the attention of visitors. Each member who visits your website receives a personalized message, as a result of its powerful targeting & segmentation engine. The visitor’s message is based on their geographic location, the section of your website, referral source, and more.

6. UpdraftPlus

This is the world’s best WordPress backup plugin available in the market today. Rated as the most effective and popular backup solution in the world, UpdraftPlus has over a million active installs. Even the free version of this plugin, allows you to easily set up- full, manual, or scheduled backups for all files on your website, including the database, themes, and plugins. Restoring all the data is pretty easy, and you don’t have to be a technical expert to do it.

7. Constant Contact

This is the most popular email marketing service for small businesses. You get several different customizable email templates, which help you get a head start while setting up your website. It offers unparalleled support with email, live chat & discussion forums. It also has a vast pool of resources, which blend in perfectly with lead generation tools like WPForms or OptinMonster.

Some More Notable Plugins

Here is a list of some more popular WordPress plugins that you can include as well:

• MemberPress– This plugin gives you the ability to transform your site into a featured membership site without any difficulty.
• BeaverBuilder– It is known as one of the best drag & drop WordPress page builders. You can create an entire website the way you want, even without any knowledge about coding. You can create appealing pages by simply dragging & dropping elements at the desired locations.
• LearnDash– This is a highly functional and useful WordPress LMS plugin. LearnDash makes it easy to sell or create courses, award certificates, deliver quizzes, etc.
• Shared Counts– This lean social media plugin for your site instantly brings back, caches & also displays several social sharing counts by utilizing SharedCount.com API. This is, without a doubt, the fastest social sharing plugin available in the market.

These are just some of the most popular WordPress plugins that can add diverse functionality to your website. For information about our website services, or any other digital marketing services, feel free to contact YourSocialStrategy.com via this online form, and we’ll get back to you as soon as we can!

The post Are You Using WordPress? You Need These Plugins appeared first on YourSocialStrategy.com.

Are You Using WordPress? You Need These Plugins posted first on https://www.yoursocialstrategy.com

Resource Page Link Building: The Only Guide You Need

Resource page link building is nothing new. Still, it remains one of the most popular link building tactics around. How popular? In 2016, Moz surveyed 435 SEO professionals. 56% said they used resource page link building, making it the second most…

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7 Ways to Interact with Your Community on Social Media

Social media now has a major role to play in digital marketing strategies. As a matter of fact, it has become one of the most effective ways of catalyzing brand growth. If handled in the right manner, it creates a domino effect which helps build a positive image for your business. In turn, this brand awareness that helps increase conversions, also improves your company’s bottom line.

If you want to make your mark in the digital space, it is necessary for you to focus on promoting your brand via social media. This means you also need to interact with your community on various social media platforms with regularity. Here we take a look at how you can achieve this objective:

1. Focus On Your Business

There is a vast difference between talking about your topic and constantly discussing your brand. When you are adding posts or creating content and publishing it on social feeds, ensure that you are talking about what you do and what your company deals in. If are a new user on social media, you can join groups and create them; this will help you get your name into the digital marketing space. Involve yourself in groups which are relevant to your business, as this will improve your chances of reaching your target audiences

2. Provide Value To Your Audiences

While it is important to join forums related to your industry, it is also necessary to create some of your own. Once you have done that, encourage prospective customers and key influences to join these discussions. It is one of the most effective ways of spreading brand awareness. However, it is very important that you do this subtly. If you try to hard sell your product and brand, via social media platforms that can create a very bad impression. It is more important to focus on being a industry leader, and this means you need to lead discussions centered on the latest trends in your industry.

3. Participate In Question And Answer Sessions

One of the best ways to provide vale to existing and prospective customers is to give them useful information and answer their queries. This will have a positive impact on the perception that people have about your business. Modern day consumers are becoming increasingly impatient, and they seek answers to queries almost immediately. With this in mind, you need to have a dedicated customer response team that would be able to provide prompt responses to queries that customers post on social media.

4. Make It A Point To Share Content

If you have seen that someone else can provide a better answer to customer queries, do not shy from using their content. Your customers will appreciate the fact that you are taking the effort to provide them the answers they are looking for, regardless of whether those answers come from you or not. This will still attract them to your brand, and they

will be encouraged to follow you. Ensuring that the content in your feeds is relevant and diverse is the most effective way to keep users interested and engaged at all times.

5. Request Follower & Customer Posts

Just as you share content from various businesses within your industry, ensure that you also share posts from your customers and followers. This is an excellent way to make your customers feel good about themselves, and they will be more inclined to share your replies to them. They will also screenshot evidence of you sharing their content, which will give you a better exposure in the digital space.

6. Use Influencers To Share Valuable Content

As mentioned earlier, it is a good idea to establish strong relationships with various social media influencers and bloggers. It is an effective way to make sure that your content is shared. When prospective customers learn your brand through a familiar and trusted face, it lends credibility to your brand and business. You can offer freebies to the influencers, and this will make them feel that they are being valued for collaborating with your company, which makes it a win-win situation.

7. Guests Posts Matter

Guest posting is another excellent way to increase engagement on social media channels. Create relevant and engaging articles and blogs that can be promoted via social media. You can also have these directing people to bloggers sites which feature your articles. The other advantage of guest posts is that it gives you the chance to build backlinks which goes a long way in improving your website rankings.

These are just some of the ways in which you can interact with your community via social media. It will help you build your social media presence and increase your following. For any information about our digital marketing services, feel free to contact YourSocialStrategy.com via this online form and we’ll get back to you as soon as we can.

The post 7 Ways to Interact with Your Community on Social Media appeared first on YourSocialStrategy.com.

7 Ways to Interact with Your Community on Social Media posted first on https://www.yoursocialstrategy.com

Keyword Difficulty: How to Determine Your Chances of Ranking in Google

Fun fact: trying to measure the ranking difficulty of a keyword is effectively an attempt to figure out how Google works. And the entire SEO industry exists precisely because of Google’s unwillingness to share how their ranking algorithm works publicly.…

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How to Build a Content Marketing Strategy in 7 Steps (That Gets Consistent Leads)

Content marketing is something about which people have an endless amount of questions. These are the most common ones I’ve heard: Everyone says that my business needs content marketing. I hired some people to create content for me, so why…

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The post How to Build a Content Marketing Strategy in 7 Steps (That Gets Consistent Leads) appeared first on SEO Blog by Ahrefs.

How to Build a Content Marketing Strategy in 7 Steps (That Gets Consistent Leads) posted first on https://ahrefs.com

Google RankBrain là gì? Nghệ Thuật Đắc Nhân Tâm Của Google

Trong buổi phỏng vấn với Bloomberg, Google đã nhấn mạnh RankBrain là yếu tố quan trọng thứ ba khi xếp hạng, bên cạnh nội dung và backlink. Vậy thực chất RankBrain là gì và sức ảnh hưởng của nó “vi diệu” đến mức nào mà Google có thể khẳng định như vậy? Google RankBrain là […]

Bài viết: Google RankBrain là gì? Nghệ Thuật Đắc Nhân Tâm Của Google Nguồn: FOOGLESEO - Trung Tâm Đào Tạo Digital Marketing

Google RankBrain là gì? Nghệ Thuật Đắc Nhân Tâm Của Google posted first on https://foogleseo.blogspot.com

What is Remarketing?

Online advertising is one of the best ways to establish a brand and capture attention. These ads appear on top of the search engine result pages, in the middle of social media timelines, and other such highly visible places. They occupy valuable real estate and are meant to catch audience attention.

However, these ads, although placed in the most prominent places can be ignored, and sometimes don’t bring in enough converting traffic to justify the investment. At YourSocialStrategy.com, we encourage people to invest in remarketing to overcome this obstacle.

What is Remarketing?

Remarketing is the strategy of reaching out to people that have already interacted with your brand in some manner. This can include customers who have converted in the past or prospective customers that visited your website once but didn’t make a purchase. Consider the examples mentioned below:

• A customer finds a few appealing graphic t-shirts on a website, completes the transaction, and logs off the website. They see ads from the company marketing similar graphic tees and some trousers or accessories, while searching some other information online.
• A customer places a product in the cart but abandons it and doesn’t complete the transaction. They see ads of the same products on platforms like Facebook, Google, and Instagram.
• A customer goes on Instagram and visits the brand’s profile, but they don’t visit the company’s website. They might see ads of the product they were interested in on other platforms like Facebook and Google.

This clearly illustrates how remarketing works. It reminds prospective customers of the products and brands they were interested in and encourages them to revisit the company. This form of marketing is highly effective and can reach 90% of the online audiences, especially if you use the Google Display Network, which includes over two million apps and websites.

How Does Remarketing Work?

This process is straightforward and doesn’t require a lot of effort. When a prospective customer visits your website, it places a cookie on their browser. This cookie has a distinctive ID, which is added to your remarketing list. Once the cookie is in place, your remarketing program can track the customer’s movements across different websites.

When the customer is on a compatible platform, the cookie will trigger a highly specialized ad that is relevant to their interest. For example, if the customer spent most of their time on a particular product page while they were on your website, you can target them with an ad that promotes that product.

You can keep the cookie ID on your remarketing list for as long as you like. Some people will keep cookie IDs indefinitely while others will remove them if the campaign isn’t necessary. For example, if you no longer sell the product the customer was interested in, it’s a good idea to remove the cookie from your remarketing list.

Different Types of Remarketing Strategies

There are many different approaches to remarketing, each with it’s own benefits. This is why it’s a good idea to place your eggs in as many baskets as possible when you are using this strategy. Here’s a look at the different types of remarketing campaigns:

• Google Remarketing – If you run your campaign through Google Ads, you will reach audiences on all Google properties and the company’s affiliate network. This includes apps on Google Play and websites that agree to post Google ads on their platforms.
• Social Media Remarketing – Social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn have their own display network. Facebook has over 2 billion monthly active users and Instagram has over 1 billion monthly active users on that platform, so you can see how this could be extremely effective.
• Email Remarketing – This is a campaign for people who have opened your emails in the past. This is a clear demonstration of interest as most people will delete emails they’re not interested in.
• Search Retargeting – Search retargeting displays ads to people who have searched for items that are similar to your products. These audiences may not be familiar with your brand and haven’t visited your website, but are curious about what you have to offer.
• Video Remarketing – If you run a campaign through Google Ads, you can capitalize on video remarketing through YouTube. This strategy allows you to display your video ads to people who have already visited your website.

All of these strategies are effective and have a good conversion rate. If you create a multilayered campaign with these approaches, you’ll likely experience a surge in traffic and conversion rates.

What Are The Benefits of Remarketing?

As mentioned before, remarketing is a highly effective strategy that allows you to reach a wide audience. It is more effective than regular PPC campaigns and has a high conversion rate. Here’s a look at some of the biggest benefits of remarketing:

• Reach Out to Proven Audience – Remarketing targets people who have already expressed interest in your brand or product. You have an opportunity to develop a deeper long-term relationship with the customer through remarketing.
• Personalized User Experience – Modern marketing is focused on personalization and user experience. The most effective campaigns are the ones that are tailored to the prospective customer’s interests. Retargeted ads have specialized text and only display products that customers have already expressed interest in. This gives them a more personal experience and helps make your brand more memorable.
• Niche Targeting – Remarketing platforms allow you to reach a very specific audience. For example, the program can target customers based on their age, gender, occupation, or even their parental status. This narrow focus increases ROI and reduces expenses.
• Different Remarketing Lists – You can create different remarketing lists with different goals or targets which helps keep the campaign organized and improves its overall efficiency.

These are just some of the many benefits of remarketing. This strategy is a great investment and should be a part of your company’s marketing campaign. A great remarketing strategy can increase your conversion rate by a considerable market and help strengthen your brand presence online.

Want to know more about remarketing? Get in touch with us at YourSocialStrategy.com today. You can contact us through our online form and we’ll reply as soon as possible.

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Ahrefs Site Audit: 12 Useful Features You Might Have Missed

That’s why I’m writing this post. I want to let you know about all the new features that you might have missed. Features that make your SEO audits more insightful and actionable than ever! Here’s a quick overview of what…

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Evergreen Content: What It Is, Why You Need It and How to Create It

Two words: evergreen content. These two words are the backbone of our strategy here at Ahrefs. It’s how we’ve grown our blog from 15,000 visitors/month to >200,000 visitors/month: In this article, I’ll explain what evergreen content is, why it’s important and…

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The post Evergreen Content: What It Is, Why You Need It and How to Create It appeared first on SEO Blog by Ahrefs.

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SEO On-page là gì? – 11 Chiến Thuật SEO On-page 2019 Mang Lại Hiệu Quả Không Ngờ

Dù SEO-er chuyên nghiệp hay mới vừa nhập môn, ắt hẳn bạn từng nghe qua thuật ngữ SEO On-page. Google liên tục thay đổi thuật toán để ngày càng đáp ứng nhu cầu người dùng ở mức cao hơn, dẫn đến bạn cũng phải liên tục cập nhật kiến thức về SEO để mang lại […]

Bài viết: SEO On-page là gì? – 11 Chiến Thuật SEO On-page 2019 Mang Lại Hiệu Quả Không Ngờ Nguồn: FOOGLESEO - Trung Tâm Đào Tạo Digital Marketing

SEO On-page là gì? – 11 Chiến Thuật SEO On-page 2019 Mang Lại Hiệu Quả Không Ngờ posted first on https://foogleseo.blogspot.com