How did we do it? Essentially, we found a way to create content that ranks in Google by blending good SEO fundamentals with sound copywriting principles. Now, we cannot solely attribute all of our growth to our copywriting. But it is part…
The post SEO Copywriting: 12 Easy Tips for Better Content and Higher Rankings appeared first on SEO Blog by Ahrefs.
It seems that in order to be competitive in today’s marketplace, it is important to have a unique social media presence. For many this is time consuming and can be confusing, so they consider using an agency. If you are in that position, you may be wondering what characteristics to look for. This may help.
There is a real skill to penning material that is engaging, politically correct, and yet gets your point across. Some social media platforms also have a limit on the length of your comments, which adds to the preciseness of the information.
A good agency will understand your customer base and the direction into which you want it to grow. Using the right photos and graphics are important but the verbiage is probably what will set you apart.
Under the umbrella of communication comes so many aspects. Social media has a number of platforms and each requires a specific skill set. The idea is not only to put information out there, but to be sure your audience is engaged. You will want results.
Undoubtedly over the course of the posts, there will be complaints, concerns, or demands. How these are handled is very important. A good agency will be able to determine why the person is upset and then craft an appropriate response or to show appreciation for ongoing support.
In order to separate yourself from your competitors, your posts should be creative. At the same time they should be tasteful and respect your company’s values and represent your line appropriately.
Some of the features of your posts should include:
The social media agency should also be able to improvise. Things go awry and with quick action and a sense of humour, the agency can fix the problem or respond appropriately.
One of the benefits of a social media manager is their ability to gather data and then break down the numbers into a realistic assessment of the effectiveness of your strategy. The reports you receive should contain both quantitative (numbers) and qualitative (impressions) information. Because of the fast pace of this type of marketing, it is important to review the data frequently and to adapt accordingly. Impressions can include more than reading text. Artwork, sound, font, and colour all play parts in the presentations you are offering. You should be able to compare your results with those of your competitors.
Don’t ignore your traditional marketing efforts, whatever they are. This can include events, sponsorships, cold calls, emails and even snail mail. Whatever works for your type of business or industry. Amazingly there are still many people who will respond to carefully placed fliers and print ads.
Public relations are an integral part of your overall marketing strategy and it is always a good idea to have your traditional and electronic efforts to dovetail.
Social media is lightning fast and it is important that your agency be able to capitalize on trends and to have the flexibility to respond to demands. They should also be aware of the significance of communicating to customer complaints or frustrations or praise with a personal touch rather than a stock reply. Customer feedback is one of the key elements in realizing what works and what doesn’t.
Equally important is to be open to new trends or strategies. Learning from the social media posts can also help you plan your long term approach and offer suggestions to adapt to failures or situations that are well beyond your control.
There are lots of people who have a stake in your company. Of course, there are the investors and lenders. There are also your employees who rely on your company’s continued operation and growth. Then there are the families, yours and your employees. Don’t forget your suppliers. All of these people and others have a vested interest in your success. Any of all of them are watching your social media presence.
Choosing the right social media manager means you need to look for someone with diverse skills including marketing, writing, graphics, design, analysts, customer service, and the ability to adapt and change. Skills like solid organization and the ability to understand how to make and develop connections are intrinsic to the position.
If you’re looking to improve your social media marketing skills, please contact our team. We’d love to help you out.
The post 8 Skills for the Perfect Social Media Agency appeared first on YourSocialStrategy.com.
That’s an important point to understand. Not only will using the wrong method sometimes lead to pages not being removed from the index as intended, but it can also have a negative effect on SEO. To help you quickly decide…
The post How to Remove URLs From Google Search (5 Methods) appeared first on SEO Blog by Ahrefs.
This is not a random list of extensions. We’ve tested all of these tools and found them worthy of your attention. We also use a lot of them in our everyday work here at Ahrefs. The list contains 26 extensions,…
The post 26 Best Free Chrome Extensions for SEOs (Tried & Tested) appeared first on SEO Blog by Ahrefs.
As marketers that operate in the current online space, you know how challenging it can be to maintain uniqueness and exclusivity in your marketing techniques. Since everyone around you will be using digital marketing techniques like email marketing blogging, SEO, search marketing, etc., you may be tempted to follow suit.
But the truth is that no matter how much you try, you can’t manage it all. And very frankly, you don’t need to dip your fingers into every digital marketing pie. You must be a little prudent and smart with your choices and determine which marketing techniques would work best for you. Focus on a handful of digital marketing methods that will increase your chances of seeing success in your efforts without having to spend excessive amounts of money.
Regardless of which other mediums you use in your marketing, you can’t give social media a miss. Today, there is an exponential rise in the use of social media, and Facebook is at the fore of this space. A good way to ensure that you reach a wider audience and get the visibility you need is to focus on Facebook advertising.
In 2020, the number of Facebook users globally is projected to increase to 1.69 billion.
With 22 billion ad clicks each year, this platform provides businesses with a massive advertising opportunity. And you can be sure that a large portion of your audience is on Facebook and you only need to find them. Not only can Facebook advertising help you strengthen your presence in the market, but it can help you reach a more significant number of potential customers too.
While it’s crucial to focus on organic marketing techniques like SEO, they are more long-term activities. You need to balance those efforts out with Facebook ads as well as it will give you more immediate results. While Facebook ads aren’t free, the medium is quite cost-effective (much more than many other marketing techniques.)
Once you start advertising on Facebook, you will find that you can reach a wider audience at a much cheaper cost. It means you can sustain your efforts, make changes as you go along and reap the benefits of advertising on this super-popular social media platform.
But if you have a very modest budget, you need to set the parameters correctly, so you don’t overspend. In terms of the costs to reach a thousand people, this is one social media platform that offers the best value for money, both offline and online. For example, if you allocate a budget of at least $1 per day for Facebook ads, it can help you get in front of at least 4000 people who would not have probably known you existed.
This is a small price to pay for the kind of exposure you can potentially get on Facebook. The beauty of this digital advertising technique is that you can either increase or decrease spending as per your needs. Very few other platforms offer this kind of flexibility.
The platform offers a variety of ad types, including video ads and more. This variety allows you to mix-and-match and create a strategy that works best for you. You can target audiences based on demographics, age, language, location, or even connections and more. This wide range of targeting capabilities means you can create layers and get only qualified leads.
You can use remarketing to target audiences that have already visited your website, which means they are more likely to have a deeper interest in your service or product offerings. If you have already invested in paid search, you can use specific techniques on Facebook to remarket to your leads and convert them into customers. While this would require some consistency, it is a highly effective way to touch base with customers and remind them of your presence again.
Once you place ads and find the right audiences to convert, you can use Facebook’s “Lookalike audiences” feature. In this, you can take custom audiences, and the platform will reach a new set of people that share traits of the existing one. It also means they will be more likely to be interested in your services or products.
You can also use the conversion pixels function of your paid search ads to build lookalike audiences. This is something you can do easily by adding fans from your FB page or installing data from mobile apps. The system also gives you the option to define targeting options and size to make sure that the new audiences are a true reflection of your existing buyers. Since this eliminates the guesswork aspect of user acquisition, it helps to increase revenue.
No matter which way you look at it, advertising on Facebook is one of the best ways to make an impact in the crowded marketplace we exist in. While Facebook advertising is useful, you still need to be consistent with it, and its why you should hire digital marketing professionals at our company.
We at Your Social Strategy are a leading company in this industry. We work with our clients and create customized solutions that reap tangible results.
The post 5 Reasons You Should Be Advertising On Facebook appeared first on YourSocialStrategy.com.
We asked over 10,000 SEO professionals in our Facebook group—and our 53,000 Twitter followers—to vote for their favorites. We then tried and tested each suggestion, picked the best ones, and grouped them by category. If you’re on a tight budget,…
The post 44 Best Free SEO Tools (Tried & Tested) appeared first on SEO Blog by Ahrefs.
We’ve curated, vetted, and categorized a list of always up-to-date stats below. Click to jump to a category or see the top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics Local…
The post 57 SEO Statistics for 2020 appeared first on SEO Blog by Ahrefs.
We’ve curated, vetted, and categorized a list of always up-to-date stats below. Click to jump to a category or see the top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics Local…
The post 57 SEO Statistics for 2020 appeared first on SEO Blog by Ahrefs.
Link building outreach can be broken down into three tasks: Finding prospects Finding contact information Sending emails Most of the information you read online is focused on that last part: sending emails. But if you’ve ever done blogger outreach before, you’ll…
The post How to Start a Link Building Campaign Fast (and Systematize Everything) appeared first on SEO Blog by Ahrefs.
We’ve curated, vetted, and categorized a list of always up-to-date stats below. Click to jump to a category or see the top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics Local…
The post 57 SEO Statistics for 2020 appeared first on SEO Blog by Ahrefs.
The purpose of rel=prev/next is to indicate paginated pages in a series. Google originally used the markup to share signals with the group of paginated pages while still swapping to show the most relevant page in their search results. Typical use…
The post SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right appeared first on SEO Blog by Ahrefs.
When it comes to website design, digital marketing, and SEO, smaller businesses with tighter budgets have a tough time deciding whether they should hire professionals for SEO. Many believe that the costs may be too heavy on their pocket and decide against it. But this decision often costs businesses more money than it saves them.
While it’s a fact that well-established, big businesses have far more capital to channel towards digital marketing and SEO outsourcing, smaller organizations can benefit from hiring professionals for these jobs as well.
Not only does the right kind of SEO give them the visibility they need in a busy marketplace, but it also saves them money and time and helps them stay profitable. Every business big and small can benefit from having a substantial online presence that helps to attract specific demographics. This is even more crucial for companies that have a modest marketing budget, yet want some way to attract a steady flow of website traffic.
SEO is one of the most effective ways to do this. There are numerous benefits to outsourcing your small business SEO needs, and here we take a look at what they are:
High quality, well-planned SEO helps to increase your brand presence. Whenever people search online for the services or products you offer, and your site shows up in the search results, it helps you build authority in the space. It helps in building trust among visitors to your website. This is particularly true if the content is engaging, answers their questions, and provides you value for money. If you satisfy these needs, they will be more apt to do business with you.
Although hiring SEO professionals will cost you money, it’s a business essential and well worth the expense. High-quality SEO can help build good communication between the company and its customers. When your business can attract more customers because they can find you easily, it increases your sales and profitability. No matter which way you look at it, hiring a reputable and proven SEO company provides excellent ROI. However, you need to find the right people that would be able to customize solutions to meet your business needs.
A company that offers professional SEO services will always work with you to get a good understanding of your goals. Since these needs can change at different times of the year, they will set up a strategy that works well for you. Also, they will review analytics and results to determine what’s working, what needs to be tweaked and needs added focus. These are some of the basic services you a professional SEO company should be able to offer you.
Regardless of where you are in your digital marketing efforts when you contact SEO professionals, they would be able to help you take it to the next level. When you see that your website is consistently ranking high on the SERPs for your chosen keywords, you will know it’s well worth the effort. You will also get a much better traffic flow. When SEO is handled correctly, it can give you an excellent ranking on search engines.
It takes a significant amount of effort and expertise to tackle any SEO campaign, and a professional SEO company can offer you these things. They have the know-how, skill, and experience, as well as the time to handle this job in a dedicated manner. They will manage this in a controlled way, so you get the best results. If you try to handle these aspects yourself, you will find many intricacies that involve too much work and can be challenging to manage. You may not have the skills to tackle every aspect of this job expertly. While you may get a certain amount of traffic, your website will not perform as well as it could if you have professionals for SEO.
Time is money, and there is no refuting this fact. As a small business with an online presence, you need to invest time regularly to sell your products and services. So, hiring a team of SEO professionals will save you significant time that you can use for other crucial tasks.
Some small businesses indeed try to handle SEO themselves. But it can be a significant mistake. SEO isn’t a set-and-forget effort, and Google’s algorithms continually change. It also means you need to tweak your SEO campaign accordingly, too. That’s the only way you would be able to keep your website up-to-date.
While SEO strategies are never stagnant, certain basic aspects remain unchanged regardless of the type of website or business you have. These things can be extremely confusing to a layperson. The experimentation and trial and error that you go through when handling SEO yourself can be time-consuming and costly.
And when things don’t work the way you expect them to, it can be frustrating for you as well. But when you work with proven SEO professionals, they know the ins and outs of search engine optimization. They have complete knowledge about the intricacies involved and stay abreast of changes in this space. They would be able to make the necessary alterations to the strategy so that your company and website continue to stay in the limelight. Not only are they aware of the changes that take regularly, but they have some understanding of what to expect in the future as well.
Also, a credible SEO company will be focused in its approach and will grow its services to match your needs. This scalability and adaptability is crucial if you want to stay relevant and at the fore of your industry. For information on the SEO services that we at Your Social Strategy provide, feel free to call us today.
The post Why Every Small Business Should Focus on SEO Help appeared first on YourSocialStrategy.com.
Instead of this? In this guide, you’ll learn: What rich snippets are When rich snippets show up The difference between rich snippets and rich results How rich snippets improve SEO How to get rich snippets Rich snippets are visually more…
The post Rich Snippets: What Are They and How Do You Get Them? appeared first on SEO Blog by Ahrefs.
They’re made up of organic and paid search results. In this guide, you’ll learn: Why SERPs matter for SEO How to get in the SERPs What SERP features there are (and how you can appear in them) Most people click…
The post What are SERPs? Search Engine Results Pages Explained appeared first on SEO Blog by Ahrefs.
Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and authority. And it looks like it worked: In this guide, we’ll…
The post Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters appeared first on SEO Blog by Ahrefs.
