It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for…
The post Voice Search: A No-Nonsense Guide appeared first on SEO Blog by Ahrefs.
This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product…
The post How to Do Keyword Research for Affiliate Sites appeared first on SEO Blog by Ahrefs.
The world of SEO (search engine optimization) is complex and constantly evolving. But the basics aren’t tough to understand and having some starter knowledge of it can go a long way in making a difference in how you plan your online presence and digital marketing strategy.
There is no magic formula that will suddenly catapult you to the first position on the search engine results pages (SERPS). But if you through our Beginners Guide for SEO, it will help in better indexing of the content on your website. SEO is typically about making minor modifications to parts of your website.
SEO is far more involved than ever in 2020. It’s more than merely building links, posting rehashed content interspersed with keywords to increase your business’ visibility and boost search rankings. There are many different things you need to understand and keep track of such as:
Ultimately, Search Engine Optimization is more than just being on visible on search engines and attracting more website traffic. It’s about ensuring that you provide readers and audiences an excellent experience while generating leads and increasing revenue.
When viewed individually, all these alterations may appear to be incremental improvements. However, when used in conjunction with various other optimizations, they can have a significant impact on site performance, organic search results, and user experience.
Here are some relevant points that will take you through the basics of SEO:
While social media, paid advertising, and various other online platforms can generate website traffic, search engines drive most of the online traffic. Organic search results always cover far more digital real estate and appear more credible to knowledgeable searchers.
These results receive more clicks than any paid ads. In simple words, SEO has 20 times more traffic opportunity compared to Pay Per Click, on desktop and mobile.
Search engines are evolving at a rapid pace and getting smarter, however, they continue to need our help. Optimizing your website will help in better information delivery to search engines so that all your content can be indexed well and will show up within search results.
White hat SEO is an amalgamation of best practices, SEO strategies and techniques that are in line with search engine norms. The primary focus being to provide excellent value to searchers.
Black Hat SEO techniques, on the other hand are the strategies & techniques that are designed to fool/spam search engines. While black hat SEO works, it can put your website at high risk of being penalized and/or removed from search results (de-indexed) and it has ethical implications. A penalized website can bankrupt a business and that means you need to choose the right SEO experts for your needs.
The basic principles you must follow include:
While there are certain basic things to follow, some things to avoid include:
Depending on the complexity of your website, your willingness to learn, and your bandwidth you could manage some basic SEO yourself. But this process needs constant monitoring, tweaking, and knowledge of the latest algorithms and trends which means hiring a professional is the best option.
It isn’t difficult to find companies offering SEO services, but you need one that understands your industry and business and can provide customized services. The incorrect SEO strategies and methods will only end up affecting your site and business. We at Your Social Strategy have the expertise to manage your SEO requirements in line with your specific needs.
Our team is here to help you every step of the way- from planning to implementation, analysis and management of your SEO strategy. This consistent and expert approach will help ensure that you are able to boost the visibility of your business on the Internet and maintain a high ranking.
To learn more about our SEO Services, please follow this link.
The post Beginners Guide to SEO appeared first on YourSocialStrategy.com.
But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. If we run the entire website through Ahrefs’ Site Audit—which shows page load time for all pages—we see that this…
The post How to Speed Up Your WordPress Website in 20 Minutes appeared first on SEO Blog by Ahrefs.
For example, take this simple comic from xkcd: According to Ahrefs’ Site Explorer, it has links from over 7,000 referring domains: While it might be challenging to replicate this runaway level of success, there are simple ways we can all build…
The post 3 Simple Ways to Build Links With Images appeared first on SEO Blog by Ahrefs.
Twitter is a vital tool for building your online community. It’s a great way to reach wider audiences. Being consistent with your tweets and posting engaging content on your Twitter handle is a great way to forge relationships with like-minded people.
Here are some tips on how to engage your Twitter followers:
If you post a default profile image, people aren’t going to trust you. People trust people, and it’s necessary to use an actual picture of yourself. Make sure that your unique personality is infused into your bio. It will encourage people to follow you; it generates interest, and people will follow your tweets and relate to you on a better level. In turn, that results in more tweets for you.
Be consistent with providing valuable information and choose a topic/topics that you are passionate about. That is an excellent way to create a strong position and show people that you are an expert in that particular area. It will also mean that your followers begin to rely on the information that shows up on their Twitter streams. If you are selective about posting interesting content and the latest information, it will increase the total number of retweets and the level of conversation around the news you put out there.
It’s important to tweet consistently but decide the times of the day during which you want to do that and conduct some research. You will notice multiple links and data points that you would like to share with your followers. Your followers would want to keep in touch and find something posted by you regularly. But if you overwhelm them by tweeting 20 times within an hour that would just overwhelm them. It’s important to space the tweets well and keep a minimum of 30-60 minutes time between them.
The best way to keep your followers engaged and getting some valuable information in the process is to ask your followers questions. However, if you want to increase engagement, you need to be proactive in engaging with them. Participate, share knowledge, and answer their questions. It’s also a good idea to engage in chats. Twitter will be more beneficial for you when you work to provide value to others as well.
Whether on social networks or in real life, be a connector. When you make an effort to connect with people and allow them to communicate with you, that makes you more noticeable amongst your followers, increasing your credibility. You will also find that people will be more willing to engage with you.
Know who your most regular and passionate followers are and ensure that you retweet.
Link to their social properties and thank them too. When you do this without fail, it helps you bond better with your followers.
Just posting content online does not help. It needs to be crafted carefully. Customize the copy while retweeting and include your thoughts. It’s also good to quote statistics or choose quotes from any articles or posts you believed to be interesting or impressive. Instead of tweeting headlines, you can tweet that information instead.
The one way to ensure that people can retweet you easily is to leave some room for their Twitter handles. Some people prefer the conventional RT style rather than the new one. If you leave some space for them to include a short comment of their own and keep room for their handle, they will be more apt to retweet you.
When you ask your followers for RTs, you will typically see more tweets. That is something you should do without hesitation.
You must acknowledge people who share information with you, even if they have shared it via other channels. If those individuals have their own Twitter handles, then you must credit them as the source.
The Twitter stream is exceptionally fast-moving, and some of your followers may miss your first tweet. If you want to share some of your information or have chanced upon some great news, schedule multiple tweets on multiple days, well in advance. If you have followers worldwide in various time zones, schedule the tweets at different times on various days.
It’s always good to follow people back as it allows them to connect with you through DMs, and that’s a more personal way to communicate with your followers. It helps you expand your social network. You will make a lot of invaluable contacts if you are just open to new connections and will steadily increase your connections.
There are many ways to keep your Twitter followers engaged. But the process has to be followed regularly, and hiring social media marketing professionals is the best way to maintain consistency. They will plan the tweets, determine which content would work best, and post it with regularity. For any information about our services, feel free to contact Your Social Strategy with your requirement today, and we are here to help get your marketing strategy on the right track.
The post How To Engage Your Twitter Followers appeared first on YourSocialStrategy.com.
But what’s in it for you, and how do you implement it? Let’s get into it! How structured data helps your SEO Schema markup, the cornerstone of structured data The three ways of structuring data Structured data beyond your website…
The post What is Structured Data? And Why Should You Implement It? appeared first on SEO Blog by Ahrefs.
Although modern search engines like Google are relatively good at discovering and understanding content, they’re far from perfect. Technical issues can easily prevent them from crawling, indexing, and showing web pages in the search results. In this post, we’ll cover a…
The post What is Technical SEO? 11 Best Practices appeared first on SEO Blog by Ahrefs.
In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box: In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help…
The post How to Rank in ‘People Also Ask’ Boxes and If You Should appeared first on SEO Blog by Ahrefs.
