Here’s the graph for ahrefs.com: Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast organic…
The post How to Use Data Forecasting for SEO [Scripts Included] appeared first on SEO Blog by Ahrefs.
But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully outsourcing SEO involves creating systems, hiring good people, and learning how to…
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Facebook is a giant in the social media world. It has more than 2 billion monthly active users, a worldwide reach, and a demographic that spans almost every age-group. Some believe that Facebook isn’t as popular or influential as it used to be, but marketing research indicates the platform is still highly successful.
One of the reasons behind Facebook’s endurance is its rich advertising platform. Businesses can get a lot of research and conversions by investing in this social media network. In this article, we explore why Facebook is still the king of advertising.
An American adult spends around 38 minutes on Facebook every day. Younger audiences spend close to three hours a day on different social media platforms and will peak into Facebook once in a while. This means there are millions of prospective customers online at any given minute. They are just waiting for you to share something interesting or innovative.
If you release paid marketing campaigns at the right time, you can get a lot of attention from this traffic. Businesses can generate leads, establish a brand presence, engage with prospects directly, and even collect data from their various active social media campaigns.
All other social media platforms have been trying to emulate Facebook’s advertising success but have failed. This is mostly because of the network’s precise, versatile, and flexible advertising platform. It is a breeze to create a successful campaign using all of the tools and guidelines provided by Facebook.
However, its strongest asset is its targeting system. Facebook can get very granular, allowing marketers to precisely locate and target people with their ads. You can:
As you can see from the examples mentioned above, Facebook has a very versatile and fine-tuned targeting system. Businesses can reach prospective customers based on their age, gender, location, time of activity, educational qualification, profession, connections on Facebook, recent purchases, and so much more.
Few platforms provide this level of sophistication, which is why marketers are reluctant to give up on this social media network.
Facebook allows marketers to approach prospective customers from different angles and mediums. A successful campaign will include most of the advertising formats mentioned below:
All Facebook ads are optimized for both desktop and mobile platforms so you can get the most out of them.
Facebook asks marketers to set an objective for their campaign. The platform will consider this objective and direct your ads towards people who are most likely to fulfil it. The three options are Awareness, Consideration, and Conversion.
If you want to build brand presence or want to promote some news about your company, set the objective as ‘Awareness.’ Facebook will focus on getting more eyeballs on your campaign, encouraging people’s interest in the company.
Consideration ads are designed to encourage curiosity. A prospective customer should see the ad and start thinking about the products or services displayed. They will consider how these items will help them and develop a deeper interest in your brand. Things like product demos, how-tos, blog posts, etc, are good consideration ads.
Conversion ads are designed to help people covert. These ads are targeted towards people who are already primed for a sale. They are at the bottom of the sales funnel and are only one attractive picture away from buying. Conversion ads have compelling imagery or massages to help people convert.
All of these factors show just how rich and efficient Facebook’s advertising platform is. We’re just touching the surface because there are dozens of other tools and features to help you reach a large audience. Facebook has excellent reach, versatile marketing options, excellent targeting mechanisms, and a strong analytics tool that provides detailed information on your campaigns.
The post Why Facebook is King for Advertising? appeared first on YourSocialStrategy.com.
Google any notable brand, and you’ll most likely see something like this: Most of the displayed information comes from Wikipedia and Wikidata. However, getting a Wikipedia page is tricky. And I’m putting it mildly. I spent hours researching the official…
The post How to Create a Wikipedia Page (Step by Step) appeared first on SEO Blog by Ahrefs.
It might look like a relatively standard post, but we strategically created it to attract links from an outreach campaign. And it worked. We sent 515 emails and got 36 backlinks from 32 websites. The post now ranks #1 for…
The post Link Building Case Study: How We Built Backlinks With a ‘Stats’ Page (And Ranked #1) appeared first on SEO Blog by Ahrefs.
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for the channel you’re measuring. In this guide, you’ll learn why…
The post What Is Share of Voice? How to Measure It Across Channels appeared first on SEO Blog by Ahrefs.
While every website is unique in its own way, there are still several common elements of a great business website. Without the proper incorporation of these essential elements, visitors will often be disappointed and leave without making a single purchase.
The primary goal of incorporating these features is to ensure that the website generates more sales, conversions, and a unique experience for visitors. A well-designed business website will undoubtedly convert visitors to customers, in turn, increasing your profits. Here are a few crucial qualities of a great business website:
The About Us page is one of the most vital features that websites have to incorporate, as it helps in setting its overall tone. A personalized tone will go a long way in helping build trust with your potential customers.
There are times when businesses make it incredibly difficult for customers to reach their goal. Whether your intent for them is to sign up to your mailing list, contact you, purchase a product, or request a callback, you must make the calls to action as simple as possible.
Another essential feature a website should have is an email subscription opt-in. The number of leads your website generates can increase dramatically by letting people subscribe to your email newsletter. Frequent emails are a great way to build relationships and boost sales. Several newsletter subscription services are available, which can help you get started quickly.
While you might have put in a considerable amount of time into building your website and adding all the information your customers might need, some people prefer talking. Including contact information like your phone number adds trust to the site, as customers now have a person to interact with when they need assistance. While a website and email address are useful, you might be better off adding your phone number as well. Display the number conspicuously on the site above the fold and multiple times throughout the site.
This is an incredibly crucial aspect to mention on your website if you’re in the hospitality service (fast food, a bar, or restaurant) or even in the retail space. Your hours of operation should be prominently displayed and accurate at all times, including weekends. The best place to add it is at the head of your website along with contact information.
Whether customers or suppliers are constantly visiting your office or you’re in the retail business where customers are trying to locate you, a Google map on your contact page or a “Find Us” page will go a long way. This will also help ensure that customers are happy and relaxed when they arrive.
There has been a significant change in the way businesses interact with customers digitally. Today, maintaining Facebook, Instagram, and Twitter pages are just as vital as a business website. See to it that you clearly display links to your social media pages throughout your site. This will help customers and potential leads interact with you on a much more personal level.
While you might not necessarily like your photo being taken, adding a face to the business is a great way to personalize the website. This helps in building trust with your customers, and also gives visitors the confidence to make a purchase.
One of the most effective ways to ensure visitors make a purchase from you is to add descriptive and genuine customer testimonials. You can also add photos of the customers.
While it’s essential to consider the goal of your customer, you need to find a way to entice them to achieve that goal. A discount on services, if they purchase right away or a free whitepaper when they subscribe to your email newsletter, are just a few of the strategies you can add to boost your calls to action.
Nothing’s worse than a website riddled with grammatical mistakes and spelling errors. This has a significant impact on your business and makes you look unprofessional and cheap. In case copywriting isn’t your strongpoint, you can consider hiring experts to produce error-free and engaging web content.
Many potential customers will search for your services online. In that case, you must think of the phrases that they might use and incorporate them into your copy. If you operate a local business, mention your cities and local towns in the copy. In case you find yourself struggling with this, there are professional search engine optimization companies that you can reach out to. This will help boost your search engine rankings.
Over 80% of internet users are using mobile devices and tablets, making it crucial to ensure that your website performs smoothly. Experienced website designers will have no issue incorporating this essential feature into your new web design or even converting your existing site into a mobile-friendly version.
However, you must keep in view that mobile-friendly doesn’t only mean that your website can be accessed on a smartphone. The web design has to be explicitly built for navigation and use on these devices.
For any information about our digital marketing services, feel free to contact Your Social Strategy via this online form, and we’ll reply within the next business day.
The post Qualities of a Great Business Website appeared first on YourSocialStrategy.com.
For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month.…
The post Republishing Content: How to Update Old Blog Posts for SEO appeared first on SEO Blog by Ahrefs.
For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “london plumber.” Most people click the first result, so appearing at the top usually means more traffic, leads,…
The post How to Get to the Top of Google’s Search Results [Interactive Guide] appeared first on SEO Blog by Ahrefs.
There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:…
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