We pulled the top 100 most visited sites by organic traffic in the US and Worldwide. We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and…
The post Top 100 Most Visited Websites by Search Traffic (as of 2019) appeared first on SEO Blog by Ahrefs.
In the modern day, social media is undoubtedly an excellent and effective platform for marketing, and over 98% of all digital consumers are using this channel. If someone runs a business, the chances of them using some form of social media to advertise their business are extremely high.
However, like everything else, social media marketing is plagued by several misconceptions as well. To ensure that you run your business successfully, it is crucial that you look past these myths. Here is a list of social media myths along with the facts that bust them:
Many businesses believe that excessive posts will help their business grow significantly. Regular posting indeed helps increase your visibility in the online space. Excessive posting, however, will only annoy your viewers or followers. Instead, choose to post based on the shelf life of a post on your social media channel,
The number of times you should post varies from platform to platform, and the shelf life of posts on different social media channels differs as well. For example, compared to Facebook, the shelf life of a Twitter post is significantly less. This means you can afford to tweet multiple times a day, but restrict yourself to just one post a day on platforms like LinkedIn and Facebook.
Frequent social media posting boosts the online visibility of your business. But keep in mind that customers don’t want to feel overwhelmed. Excessive posting can harm your business as it will turn viewers off.
Plenty of businesses out there believe that using a large number of hashtags on all social media posts will boost their visibility online and help them gain a bigger following. This is probably one of the most common myths about social media marketing.
The truth is that using only relevant hashtags that line up perfectly with the content of the post will increase your visibility online. Besides, overusing hashtags on posts can hurt your business as well.
The post you upload can easily get lost in the thousands of posts that are uploaded each day. This results in your post being viewed for hashtags that are entirely irrelevant to your content. Switch to using a limited number of hashtags that align with your content correctly. Slowly but surely, you will find there is an increase in your following.
That it is necessary to use a business tone while talking about your business or your services is a myth. That can make your business sound either artificial or intimidating. Avoid using an extremely formal tone as this may push your customers away. Maintain a balance in the tone you use while communicating with your audiences. Make sure that it reflects the human side of your brand and your professionalism. It’s always nice to see the real people behind the business, so make sure you remain true to yourself.
Another myth that many businesses tend to believe is that social media marketing alone is more than enough for their business to grow. However, the truth is that only social media marketing campaigns that are integrated with other marketing strategies will result in success. It is essential to remember that social media is simply a platform for broadcasting information about your business & services.
It is important to focus on generating leads via social media channels, but balance that out by using other advertising and marketing avenues in the right measure as well. There is a reason why it’s called social media.
Users online are interested in posts they can benefit from. They want something that can keep them engaged and provide value, rather than be bombarded with business promotions and ads. If you use social media solely for promotions, you may find yourself being nudged into the shadows.
While it’s true that you can hit “post” at any time, you should avoid doing so. Simply because the function exists, doesn’t necessarily mean you should use it. Every social media platform is different and has specific times when potential customers log in and browse around.
Consider using your data analysis from all previous campaigns and figure out when users are most active. For example, reports state that LinkedIn posts that are uploaded on Tuesdays & Thursdays receive the most engagement. However, these trends depend on the business and industry as well. Your best option is to use Google Analytics and find out when the ideal time for posting content is and follow a set schedule with posting.
The most common myth which exists about Instagram is that if you follow people, they will instantly follow you in return. However, this isn’t always the case, and users will follow you based on the amount of value you can offer them. If users simply follow you out of solidarity, they may do so for a couple of days and will then most likely unfollow you if they find your posts and content to be uninteresting.
Once your followers realize that your posts provide them value, they will visit your website and browse further. To ensure that users don’t unfollow you, only follow those who genuinely seem interested in your business.
For any information about our digital marketing services, feel free to contact us at YourSocialStrategy.com via our online form, and we’ll get back to you as soon as we can.
The post Social Media Myths Busted appeared first on YourSocialStrategy.com.
Trying to come up with relevant blog post ideas from scratch is always painful. Trust me, I’ve been there and I know what it feels like. It’s like trying to run through quicksand. Playing darts blindfolded. Conjuring a chocolate bar…
The post I Got 103 Blog Post Ideas in 30 Minutes: Here’s How to Do It appeared first on SEO Blog by Ahrefs.
Image optimization is a critical step that has to be included under the SEO umbrella. An extensive & complete SEO campaign includes strategic planning for implementing images that can resonate with users while keeping it relevant to your content.
Major companies like Google recognize the importance of implementing imagery & share a few information image optimization. Here are some tips to help you set off on the right foot with optimizing images for SEO.
Users react to images even before reading the content. It is only natural that we are drawn to images more quickly than words. Using a unique image that is related to your topic will result in users sharing the content, and will undoubtedly leave a good impression. It is crucial that you take your time while sourcing images depicting humor, drama, or romance that highlight the topic of your article.
This will touch your audiences at an emotional level, which will keep them more engaged. It will prove to be much more useful for SEO purposes if you add your own, original images. This is particularly true when the content is about a product or service that you offer. Avoid using standard, royalty-free images that users have seen a million times. Instead, take the time to select an image yourself, that is distinct to your company.
High-resolution images & content are recommended to attract the attention of search engines. Poor resolution images or ones that are formatted incorrectly show up distorted on mobile devices or tablets. Avoid using images of low-quality at all costs. Here are a few tips to remember while selecting file formats:
Google is focusing on mobile accessibility and the mobile-first index. This means you have to keep mobile devices in mind when you are choosing and posting images. Speed is crucial for viewing images on mobiles, You can increase page speed by simply scaling down large image files.
Pages that take long to respond often suffer from a higher bounce rate, as users quickly move on. Using a smaller image with a higher resolution of your products is a great solution. Offer your viewers the option to enlarge the image as well. Here are a few tools that are great for optimizing images:
The tool you use doesn’t matter as long as you optimize your images. This improves the user experience & the technical SEO on your site as well.
The way you organize your images is just as important as the type of images you select. It is crucial to keep the user in mind and organize pictures based on that. For example, if you are showcasing a condo for rent using several photos, it’s essential that you lead the viewer in a logical order just as if they are moving through the condo.
It is also crucial for you to ensure that there aren’t any gaps in the imagery. For example, you present viewers with great exterior images of your car which is on sale, but disregard critical features like the interior, engine, lights, etc. This will have a negative impact on viewers & drive traffic away for your site. Images connect with people in ways text cannot, which makes it necessary to ensure that your viewers have the entire picture.
However, first test the effectiveness of the number of images you’re using per page. It is more about balance than anything else. Sometimes, reducing the number of pictures will boost the loading time, which will result in a higher click-through rate. At the same time, using several images will enhance the user experience, which will lead to a lot more conversions. It is crucial that you always carry out a few tests to strike the perfect balance.
Similar to URLs, search engines also crawl image captions. Anyone who searches using keywords mentioned in your image captions will instantly find your page listed in the results. The primary objective is to maintain page relevance as well as image relevance.
Images that have misleading captions will increase your bounce rate rapidly. It will send weak signals to Google’s search engine that your content is not a suitable match. Captions help make your content far more engaging & easier to understand as well.
Moreover, people also read the captions under images while they are scanning the content on the page. In terms of both, user experience & SEO, not implementing captions in your images is a missed opportunity.
Follow these simple steps to ensure that all your images are optimized well. For any information about our digital marketing services, feel free to contact Your Social Strategy via this online form, and we’ll get back to you as soon as we can.
The post Image SEO: How To Optimize Your Images For Search Engines appeared first on YourSocialStrategy.com.
Wix is doing everything in their power to change the negative perception amongst SEOs. That’s why, in 2017, they launched a contest challenging the world to outrank them for “SEO hero.” The prize? A cool $50,000. But the question is,…
The post Wix SEO vs. WordPress: 6.4M Domains Studied appeared first on SEO Blog by Ahrefs.
Hreflang is a simple HTML attribute, but it can be difficult to get to grips with. Google’s John Mueller described hreflang as “one of the most complex aspects of SEO” because it gets “really hard quickly.” TBH hreflang is one…
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You did a thing on the internet. You think it’s good, but nobody knows it exists. You wish there were more buzz about it—more tweets, links, all that good stuff. Not one to be defeated, you head to Google in search of…
The post Blogger Outreach: How to Do It and Scale It Without Feeling Like a Jerk appeared first on SEO Blog by Ahrefs.
