Don’t believe us? Check the stats on our channel: In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. Niche down Make videos about topics people are searching for Rank your videos on Google…
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Negative reviews are a fact of life. No matter how great your product is or how refined your services are, bad customer experiences will still happen. People are often eager to share their negative experiences online and it is a business owner’s responsibility to handle that rationally.
You can’t just ignore negative feedback and hope for the best because that leaves the issue unresolved. Most businesses don’t have a policy in place that helps employees respond to negative feedback positively. Here’s a small collection of tips that can make responding easier:
Most business owners are personally invested in their company’s success and reputation. They believe in their products and are proud of the services they offer, which means there’s always a temptation to respond defensively. Take a small break and calm your emotions before trying to respond. Disregard your first and instinctive response because that is likely to upset your customer and harm the company’s reputation.
While it is important to take some time to respond thoughtfully, you also need to be prompt. A quick response shows a business’s commitment towards customer satisfaction, letting customers know the company values their opinion. It is a good idea to respond within 24 hours and resolve the situation as quickly as you can. This shows you have good customer service, which helps turn a negative review into a positive experience.
Negative feedback can be a learning experience, especially for newly established businesses. While it may feel like a personal failure, it is a good idea to consider such feedback objectively. Respond thoughtfully by asking questions and engaging in an open dialogue. Don’t dismiss your customer’s concerns off the bat and keep the language as respectful as possible.
Customers know that businesses aren’t perfect and even the best brands can make mistakes. They are willing to forgive bad experiences if you work to correct the mistake. The best approach to an authentic negative review is to reply with honesty and earnestness. For example, if a customer had a bad experience with a store employee, the business can accept the criticism by apologizing and stating that they will improve employee training policies and reprimand the person involved. Admitting to a mistake isn’t a sign of weakness, especially not in a business environment. Modern customers appreciate a genuine response and will have a better impression of your company if you handle negative feedback well.
Modern customers are always looking for authentic experiences. They don’t want to deal with bots, automated responses, and half-hearted attempts at rectifying the situation. You can use bots for the first response, especially if you monitor online reviews through an automated system. However, make sure a dedicated customer care executive is handling the rest of the conversation. Offer a customized response and make the conversation personal as it will help the customers feel valued.
It is easier to handle the complaint through messages and phone calls instead of engaging in a conversation on a review platform. Ask the customer for their contact information or request personal contact. This allows you to communicate directly so the situation can be handled without delay. Some companies hesitate to do this because they don’t want to leave an open-ended conversation on review platforms. You can always ask the customer to write a follow-up review of their experience with the customer care team. Positive feedback at this stage will only improve your company’s reputation.
Negative feedback can help you improve your product and services. Honest and unbiased reviews have helped many successful companies develop better products or refine how they deal with clients. For example, many customers leave reviews like, ‘They left a mess after the job was done and I had to spend hours cleaning up.’ This gives businesses the opportunity to identify a hole in their service and correct it.
You can offer a free service as compensation and alter the service to include site clean up after a job. That improves customer satisfaction, which can have a positive impact on the brand’s reputation. Thanking the customers for their negative feedback and telling them how you have improved your services to avoid similar future incidents will impress everyone.
Offer compensation for any discomfort or hardship the customer may have experienced. This can be anything from a complete refund to a free product or service. In most cases, compensation isn’t necessary and quick assistance is enough to placate customers. If the mistake does cause some form of personal, emotional, or financial damage, offering compensation can help.
For example, if a staff member was rude to a customer based on their appearance, you will need to offer some sort of compensation to appease them as just reprimanding the employee isn’t enough. Make sure the compensation is substantial enough to make an impact but still fits into your budget.
Sometimes reviews are just frivolous or deliberate attacks. Some competitors ask their employees to leave fake negative feedback on their rival’s profile. Many customers post negative reviews simply because they are dissatisfied with some aspect of your business but not the quality of products and services. Fortunately, all review platforms provide tools to handle fake or unwarranted negative reviews. You should take action if a competitor is trying to sabotage your reputation.
Always respond quickly, thoughtfully, and carefully to criticism, whether they are unwarranted or not. A good response will help your business in the long run.
The post Must-Knows Before Responding to Negative Reviews Online appeared first on YourSocialStrategy.com.
Let’s start with the good news: creating URLs for SEO isn’t rocket science. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. But you’d…
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Just look at this keyword: It was nowhere to be seen when we went through our usual process of searching for a seed keyword in Keywords Explorer, choosing a keyword ideas report, applying some filters, and looking for ideas. Yet,…
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Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages. You might be wondering how that’s a good thing for…
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As a small business owner, you know precisely how crucial it is for you to market your business to keep your brand in the limelight. Regardless of the industry you operate in, the competition levels are incredibly fierce, and you need to do everything possible to maintain your visibility.
Once you have done that, you still need to evolve with the evolving landscape and tweak your marketing strategy to stay relevant and extend your reach. There are many different strategies you need to adapt, and your social media marketing is a vital aspect of your digital marketing mix.
It is a powerful tool that allows you to connect with your target audiences, communicate with them, and provide information about your services, products, and company. Building relationships with them in this manner and keeping in touch with them is a great way to expand your customer base, retain existing customers and boost your brand reputation- of these are crucial aspects of your success.
It’s also crucial to keep in mind that social media marketing is never a set and forget strategy. Just as these platforms evolve and their use changes, the way you use them for your company’s marketing and branding efforts will change too.
It’s best to work with skilled digital marketers that have experience in the field. They will work with you and make sure all your social media marketing objectives are met. However, it’s always a good idea to be in the know about various aspects of social media marketing. Here are some relevant facts.
Almost 3/4th of all adults throughout the world that have access to the internet have a social media account at least on one platform. Also, 52% of people online will use two or more. It means that your current, as well as potential customers, probably use at least some form of social media, and it’s also highly likely they’re on multiple platforms. So, if you are still wondering whether you need to have a business account on social media platforms, you are sure to find your audiences there already. Almost 19 billion videos are viewed on Facebook every day. So if you post videos on Facebook, just consider the audience size you have.
If you read this statistic, it’s pretty self-explanatory. However, it’s also a very noticeable fact about how strong a presence social media has in the modern-day. People from all walks of life are on some social site or the other. While there are many sites that your audiences will be on, you are likely to find them on Facebook.
If you are starting with social media marketing or are working on a modest budget, Facebook is the platform to start on. Stats mention that 58% of adults in the US use it, which makes it the most extensively used platform so far. But make note that the stat says “Adults in the US.”
It doesn’t state “Internet Users in the US” or “social media users in the US.” So if over 50% of adults in America used Facebook, that’s a significant number by any standards. Also, as mentioned earlier, over 50% of adults online have multiple social media accounts, so that’s another fact to always keep in view.
Many business owners think about marketing on Facebook, Instagram, Linkedin, and Twitter and probably Pinterest too. But YouTube is an excellent platform to be on as well. While many don’t consider it strictly a social media platform, it does drive far more engaged traffic than all other social sites.
Visitors that are directed to websites via YouTube stay on them the longest. They also visit the most web pages, and their bounce rate is less than the referral traffic from any social media platform. So, while it may drive fewer referrals, you can always be sure that when you add YouTube to your marketing mix, you’re getting quality over quantity.
LinkedIn & Google+ also drive significantly engaged traffic, while StumbleUpon and Reddit and send traffic that’s least engaged. Referrals from Reddit always have a bounce rate that’s 63% higher than referrals via YouTube. So while creating videos needs more time than just posting links to forums, it is surely well worth the effort.
A significant part of creating valuable and meaningful experiences on social media platforms is the way that so many brands engage with their audiences. While you need to share posts that you strongly believe your target audiences will enjoy is a big part of maintaining a strong social media presence, you need to cultivate & encourage interactions that are more than just a share or like.
There are numerous brands out there that seemingly have massive social media followings, but when you take a closer look at individual posts, the engagement levels almost don’t exist. The brands that see more engagement from all their followers are the ones that build communities around their content.
These facts about social media marketing go to show exactly how important it is to focus on it and evolve with it. For information on social media marketing services that we at Your Social Strategy provide, feel free to call us today.
The post 5 Facts about Social Media Marketing appeared first on YourSocialStrategy.com.
HTTPS protects the communication between your browser and server from being intercepted and tampered with by attackers. This provides confidentiality, integrity and authentication to the vast majority of today’s WWW traffic. Any website that shows a lock icon in the address bar…
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According to the announcement, nofollow is meant for links where you don’t want to imply any kind of endorsement or pass ranking credit to another page. Sponsored works the same way, but also shows that the link is an advertisement,…
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