Page speed is a complex topic. Many of the existing articles give you a list of actions to take or plugins to install to help with different aspects of speed. That’s fine, but not all sites are the same. So,…
The post How to Improve Page Speed from Start to Finish (Advanced Guide) appeared first on SEO Blog by Ahrefs.
But what’s so important about alt text? And how can you use it to improve SEO and user experience? In this guide, you’ll learn: Why alt text is important How to add alt text to images Why you shouldn’t add…
The post Alt Text for SEO: How to Optimize Your Images appeared first on SEO Blog by Ahrefs.
That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a different snippet from the page. If you’ve spent time crafting an enticing meta description, this can be annoying. But how often does…
The post How Often Does Google Rewrite Meta Descriptions? (New Data Study) appeared first on SEO Blog by Ahrefs.
If you have a business blog, you are likely aware of how crucial it is to keep it updated and current. But it’s also essential to know how to optimize your blog posts for SEO. The fact is that many businesses fail to use the marketing potential this avenue offers, optimally.
While many companies have blogs, only a little over 60% of them care to update them. By providing relevant and fresh content and optimizing your posts correctly, you can benefit greatly. Here are some ways in which to optimize your blogs.
Keyword research is crucial for on-page optimization. You may already be including various keywords without really knowing that you are doing so. But there are many different techniques and tools to find keywords that are relevant to the information in your blog posts.
The Google Adwords Tool is effective in this respect. You can also see which keywords your competitors are using, and you can use those to target potential customers too. It’s also essential that you place them strategically for the best impact. These are the places where you need to include keywords in your blogs:
Note- Do not overuse keywords- that’s called keyword stuffing which affects readability and it’s something that Google frowns upon as well. The Internet giant now penalizes businesses that have blogs with excessive keywords in them. Make sure that you intersperse the keywords throughout the blogs so that the article reads well.
Whenever you upload images to your blog, include keywords in their file names and also fill out the alternate text fields with very brief, keyword detailed descriptions of the images.
Whenever you mention any other blogger or articles in your blog posts, include a link to any information that you are referencing. That’s proper blogging etiquette, and it can help you get a link in return as well. High-quality links are crucial if you want to rank higher on search engine results.
Search engines always pay attention to your blog post title to determine what the blog is about. This is why you need to choose the title correctly and make sure that it includes your primary keyword too.
Include it in such a way that it makes sense and so it does not confuse your readers. If you have fewer clicks that can affect your chances of being noticed on search engines. But if you have your primary keywords in your blog, it will ensure that readers can find the information they need.
Include strategically placed Feed Subscription or RSS buttons. This allows viewers to subscribe to your posts through mail whenever necessary. Your blogs followers will also receive notifications as soon as you upload a new post, so they won’t have to visit your website now and then to check for new content.
Most small businesses use social media platforms like Facebook, Google+, Twitter, Instagram etc. to connect with existing and potential customers. Promoting your blog content via these platforms will give your business even more exposure.
You can use programs like Hootsuite to post links quickly to your latest blog posts on all your social media websites in just a couple of clicks. If you like, you can also schedule your posts well ahead of time!
Internal linking is one of the best ways to make your presence felt in the online space. It is a crucial ranking signal for search engine algorithms. It isn’t always straightforward to get other websites to link to your business site. But you can link your blogs internally as much as appropriate and possible.
Every time you write new posts, think about the relevant posts that you’ve published in the past, which can be linked to the current ones. If it makes sense to do so, you can include the links naturally.
The anchor text that you use should also relate to your targeted keywords for the posts that you are linking to. You can also search your posts for relevant keywords and include those in the new content as it boosts your SEO efforts.
These are just some of the ways how you can optimize your blogs for SEO. But these tasks require constant attention, and it’s never a set-and-forget effort. This is why it’s best to hire the services of skilled and experienced professionals that can handle this aspect of your online presence.
The experts will make sure that all these things are in place so that your online presence gets the boost it needs. When you put in these efforts consistently, you will notice that it helps improve your ranking on search engines, your branding efforts and increases your following as well.
Over time, you will notice an increase in conversions which of course means you have better sales and increased profitability. All of these are very crucial aspects of the competitive business landscape that we operate in and they are something you need to focus on from the get-go.
The post How to Optimize Your Blog Posts for SEO appeared first on YourSocialStrategy.com.
… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? In this guide, you’ll…
The post Google’s Knowledge Graph Explained: How It Influences SEO appeared first on SEO Blog by Ahrefs.
Right now the Coronavirus (COVID-19) is front and center in all of our activities. Many companies and industries will struggle with fewer sales, sequestered employees, hoarders, and insecurities. Everyone needs to play a part in reducing panic and controlling the economy as much as possible.
The social media posts that your brand issues can be key during uncertain times. Here are some thoughts.
Before you press the Enter key, take a second look at the material you are about to send to your followers. Step back and think about how it will be interpreted in the current state of affairs. If you question the content or inference, even a little, ask someone for a second opinion.
Remember that you can always post that meme or comment after things have settled down. Also, think about where it will land in the public eye between stories about food shortages or how to make your next rent payment.
Many companies are adding to the growing panic. This virus has a worldwide impact. People can die from complications resulting from exposure or are developing secondary issues that will have further bearing on existing conditions.
You want your message to the public to be sympathetic and relevant. This is no time for flippancy. Give yourself the best possible image and you won’t be remembered as that company/person who was tactless and blundering.
Keep your social media going, but make sure it is on target. Let’s face it; your audience is going to be spending more time on devices. They are going to “tsk tsk” over security measures in the toilet paper aisle, waiting for the next update on confirmed cases, and trying to find a way to earn extra money. People will start developing cabin fever and can easily become depressed. You can help by focusing on what they need:
Panic is contagious. Between newsfeeds about outbreaks around the world and political ads, it is all too easy to slip into an atmosphere of gloom and doom. Make every effort to keep your comments positive and at a reasonable volume.
Use reliable and verifiable sources for your alerts. Double-check the veracity of the statements you will issue. It will save a lot of backtracking in the future.
This is an extremely emotional time for many people. Using compassion and trying to understand their position will help project the best possible image for your business. This virus is showing a global impact on both personal and professional bases. Its influence will have far-reaching effects that may not even be predictable at this point.
Use appropriate safety precautions. Sanitize as much and as often as possible. Even if you are not vulnerable, there are many people who are. Be considerate. Wash your hands and carry on!
For any information about our social media marketing services, feel free to contact Your Social Strategy via this online form, and we’ll reply within the next business day.
The post The Importance of Social Media during a Pandemic appeared first on YourSocialStrategy.com.
Some of these articles tell us it’s an important ranking factor… … while others tell us it isn’t: So what’s the truth? In this guide, we’ll answer the following questions: What is E‑A-T? How important is E‑A-T? How is E‑A-T…
The post What is E‑A-T? Why It’s Important for SEO appeared first on SEO Blog by Ahrefs.
Any reputable brand or company that markets its services and products online can profit from prominent social media platforms. Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and Facebook are all incredibly popular, so users log-into these accounts every day.
Advertisers and entrepreneurs can’t afford to ignore these present industry patterns. If most people spend a significant amount of time online, especially on social media, you, too, must be ready to engage audiences on these platforms and communicate with them effectively.
Most social media platforms offer plenty of marketing opportunities for your brand, so learning how to formulate a strategy and execute your social media marketing tactics affects the popularity of your brand and its reach. Here are some tips to improve your presence on social media:
When sharing your content and the distinctive selling point of your brand on social media, you must undoubtedly know who you are targeting. That’s all about having core brand awareness and knowledge. Whenever you market something, whether it’s a clip, a Facebook post, or your brand, you’ll need to present it to a target audience. Not everyone will have an interest in the services or products you are selling or promoting, so it’s essential to keep your post very concise and meaningful to those involved.
High-quality content is tough to find nowadays. However, this is not a generalization, as many digital marketers do their best to publish only relevant content and facts. Although your social media networks can help spread your content, its quality is the factor that will differentiate your business from others in the industry. So, if your competitor regularly shares the same material, you’d better consider developing something new and unique.
Reading a 600-word post on a subject isn’t the same as watching a 10-minute immersive (yet educational) video clip. Add variations to everything you post!
It’s a fact that visuals are more impactful than words. Considering you agree, whenever you post a new update on your social media pages, include images with any written blog posts/articles. It’s also crucial to ensure that the images appeal to your audiences. Don’t add something blindly just because you need a picture to support the textual content. And make sure you use stock photos and videos to stay in the clear.
The correlation between high-quality visual content and brand recognition is that a fantastic piece of content that provides value to the viewers is more likely to be shared, which helps extends your brand reach. When you use watermarks while branding your video posts, several viewers will come across your company’s logo and name. And if you don’t, viewers would still be able to view the original post.
Social media influencers are people that have a significant following online. Try to connect with people or social media pages that have high visibility but within your market or industry, while staying away from influencers that promote competing brands. You would have to strike a deal with these influencers so that they will be encouraged to promote your brand among their followers.
Social media marketing is pretty straightforward. All you have to do is launch well-planned paid advertising campaigns and enhance your social media business pages. That will help improve awareness about your brand and its reach as well. While doing so, you would have to keep your follower’s comments, critiques, and opinions in view. It’s crucial to pay attention to the feedback that your audience posts about your tweets, pins, shares, and comments. But what people perceive about your brand is important too. Be open to positive feedback as well as criticism that comes your way.
Social media gives offers numerous opportunities to expand your brand reach. One of the most significant benefits of social media marketing is that it gives you the chance to become viral. Most people share interesting posts, videos, and other content with their groups and friends. If they find your posts and content to be amazing, they will be inclined to share it with others on various social media platforms. It also allows you to create content that helps you connect in an exceptional way with your audiences.
If you want to create a more significant brand impact, you must look for ways to create a better impression with your social media marketing strategies. Regardless of whether they are paid or organic, you need to measure, test, and optimize them as required. There are several social media analytics tools you can implement to get a better understanding of your audiences’ behavior. You need to be dynamic in your approach while marketing on social media platforms and maintain a fresh perspective. It will help you stay ahead of the competition and create a better brand impact with your target market.
Like all other advertising and marketing strategies, social media marketing also takes planning and effort. While some business owners do handle this aspect themselves, it’s far better to engage the services of skilled and experienced digital marketing professionals for the job.
They would be able to provide a well-crafted social media marketing strategy that will increase your brand visibility, your sales, and profitability too.
The post Improving Your Presence with Social Media appeared first on YourSocialStrategy.com.
This is known as content syndication. In this article, you’ll learn: What content syndication is The benefits of content syndication The differences between syndication, repurposing, and guest blogging How content syndication affects SEO How to get started with content syndication…
The post Content Syndication: What It Is and How to Get Started appeared first on SEO Blog by Ahrefs.
Even worse, because nobody knows then all, most contain a lot of myths. So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about the ten that we think most deserve your attention.…
The post 10 Google Ranking Factors You Shouldn’t Ignore appeared first on SEO Blog by Ahrefs.
…then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in Google Analytics. You…
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