Thứ Ba, 29 tháng 9, 2020

How to Efficiently Write the Perfect Meta Description

Here’s how the code snippet looks: <meta name= "description" content= "Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the most complete SEO data about any website or URL."> Even

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The post How to Efficiently Write the Perfect Meta Description appeared first on SEO Blog by Ahrefs.


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Instagram Hashtag Etiquette

Hashtags may seem mysterious, but they aren’t at all. They are a good way of categorizing posts into specific topics and linking to related content. While many people are intrigued by hashtagging, not many know how the etiquette needs to be followed while using Instagram hashtags.

Once you have created visually engaging, beautiful, and brilliant content, hashtagging can be an excellent promotional tool. However, you need to follow specific guidelines while hashtagging on Instagram. Not only does this help maintain internet etiquette, but it helps boost your growth.

 

Make It A Point To Tag

You must use hashtags because if you aren’t, your content is private, and no one apart from your followers will be able to see it. If you want a broader audience to see your images, you should use hashtags to reach them.

 

Do Not Overdo Hashtags

Always use the right amount of hashtags. There are several theories out there about what this count should be. It was believed that 11 was the golden number. However, the internet space is always changing, and so is Instagram. Some people opine that a new algorithm prioritizes posts with fewer tags and that four is the optimum number.

However, there is no hard and fast rule and not much data to prove how it should be. Many images show up on top posts that have between 10 and 20 tags added. So use as many as you like without overdoing it. You can always experiment and bit, check which of your posts do better than others and how many hashtags they have.

 

Add Tags Whenever You’d Like To

Hashtag feeds are always displayed in chronological order, and you can add them whenever you like, either later as a comment or as a caption. However, this will not push them to the top of the timeline, so unless you use it specifically for cataloging, there isn’t much point in it.

 

Maintain Relevancy 

You mustn’t spam the tag with any other irrelevant content. Conduct some research before you use it. When you search Google, find an originator’s blog or some article that has a description. If you ask someone who is already using a tag, it helps to clarify and starts a conversation, which is an important aspect of hashtagging posts on Instagram.

 

Veer Away From The Obvious

Some tags are overused, such as #selfie #monday, #beauty, etc. It is best to stay away from these. If you use these kinds of hashtag, it means that you have almost no chance of maintaining visibility or reaching the right audiences. Sometimes, there is also a break on Instagram regarding these as mass-tags. That can render your postings useless until the culprit has been deleted from your post. It is best to avoid very generic things.

 

Always Tag The Specifics

There are times when being specific can benefit you, and you can post about equipment, interests, brands, books, etc. If you conduct a quick search, you would know which tag exists and are being used by the internet community. Even if you have an underused hashtag, it isn’t a bad sign. It is an excellent way to reach audiences looking for the kind of content you are posting either now or later.

 

Keep The Mood In View While Tagging

One way to achieve a more general, yet wider reach is to tag based on your photo’s mood rather than just the details. It is why you will find that hashtags that have moods added to them are more successful than ones that don’t. It’s because they are inclusive and broader, which makes the feeds interesting for people to browse.

 

Conduct Research 

When posting hashtags, look for ones with similar fields of interest or aesthetics that you more likely to connect with. See what people you admire are posting and stay on track with your customer group or audiences’ interest and trends.

 

Take Numbers Into Consideration

As mentioned earlier, all Instagram posts show up in chronological order. Since most images found through hashtags are seen when they are still fresh, the overall number of users for that hashtag has a significant impact on the duration for which your post will be visible.

The hashtag will move faster, and a larger number of people would access it; however, you will be drowned-out very quickly. On the other hand, if you want to stay afloat for longer, it is better to use smaller hashtags, but with fewer numbers overall. This is why it can be worth your while to post different sizes of hashtags.

In addition to all of these things, do not use the same tag every single day. Choose your tags carefully, depending on whether they are relevant to your posts. Different audiences will view different tags, and you can benefit from bridging into multiple ones. This is a very dynamic space, and keeping your content fresh is essential.

 

Hire Skilled Social Media Marketers

Since there are many different things you need to consider while tagging your Instagram posts, it is a good idea to hire experienced digital marketers with experience in social media marketing. They will conduct all the research required to maintain the relevancy of your hashtags.

Also, they will track the performance of your hashtags and add and remove them as needed. Staying in the limelight on Instagram is about following hashtag internet, staying abreast of the latest trends, and keeping your content relevant.  For more information on social media tips, please check out YourSocialStrategy today.

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Thứ Năm, 24 tháng 9, 2020

4 Best Facebook Groups for SEOs (Most Voted For)

Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups. Below, I’ll reveal what these groups were, and what I liked and disliked after joining them. Affiliate SEO Mastermind SEO Signals Lab

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Thứ Ba, 22 tháng 9, 2020

10 SEO Myths You Should Ignore

Unfortunately, the same can’t be said for most SEO myths. At best, they’re slightly misleading. At worst, they lead you to waste precious time, money, and resources on things that will never improve SEO. So let’s bust a few common SEO

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Thứ Năm, 17 tháng 9, 2020

Track These 3 SEO KPIs to Make Better Marketing Decisions

In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality,

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Thứ Ba, 15 tháng 9, 2020

What Is Schema Markup? How to Use It for SEO

You’ve probably already encountered marked-up content in the form of rich snippets: But schema markup can do more than that and help your SEO in other ways. In this guide, you’ll learn: Why schema markup is important How to approach

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Thứ Hai, 14 tháng 9, 2020

5 Simple Ideas to Improve your SEO

When it comes to having the right kind of Search Engine Optimization for your website, there are different aspects you need to keep in view. Many people overlook the importance of SEO on the main landing pages of their website. If you are selling any services or products and want to market those well, you need to focus on SEO systematically. Content on your website is crucial.

Not only does it have to be of high quality, but it should also be optimized in a detailed manner. When you update your content regularly, it keeps your site relevant in the eyes of search engines. You must audit your content regularly at specific intervals and make the necessary updates. SEO is best left to experts as they will make sure all the aspects are kept in view while planning your SEO strategy.

Some Tips

However, as a business owner, it’s also essential for you to have some ideas on improving your SEO. Here we take a look at some tips that will help you enhance your SEO:

  1. Mobile is All-Important

On average, people spend five hours per day on their mobile devices be they smartphones or tablets. However, not all websites are optimized for mobile which means that the sites may not be as visually appealing and functional as the desktop version. The load times may also be inadequate.

But if almost 70% of your audience is accessing your business website via various mobile device is it needs to be a crucial aspect of your SEO strategy. Today success depends on factors such as the loading speed of your website pages on tablets and smartphones. This is the point where your SEO improvements need to begin. Two of the things that matter the most include- speed and readability.

When it comes to readability, it’s all about how responsive a website is on a mobile device. You can easily check this loading speed with Google. The app is quite easy to use and intuitive, and you can determine your website quality. If you find the results aren’t up to the mark, you would need to begin optimizing your website. For this, you need to have an excellent hosting service, a mobile-friendly theme and only the necessary plugins.

Also check the visuals to ensure that they are optimized for mobile. Things you need to check are quality, size and compression. Readability is the other important aspect when it comes to mobile responsiveness. There are Google tools for that as well, and you must check how the site feels and looks on mobile.

  1. Metadata is Important 

When you are designing your website, every page would have some space between the tags to insert Metadata and some information about what content your pages hold. If your website has originally been designed and planned by professional web designers, this data would already exist there. However, you must review as well as update the Metadata on your business website regularly.

  1. Title Metadata 

This is crucial for all the page titles displayed on browser windows and the headline that shows up on search engine results pages. It is the most crucial Metadata on your pages. If you have a CMS website, there would be an automated system that helps to create the Meta title on each web page depending on the title of the page. This improves the importance of using keyword-rich, well-thought-out titles. Using the right keyword phrases is crucial to the visibility of these web pages on the internet.

  1. Focus on Links 

Google and all other search engines love links. Google’s original algorithm was built around links, and this continues to be a fundamental piece of how the search engine works. However, this aspect also needs to be planned very systematically. You must use the most powerful links which are the ones on your homepage. This is the most crucial page of your website, and you can add more power to it by including links from there to various posts and pages.

Think about which five or six different posts or pages you want to boost and ensure that those are linked on to the home page. You can also add buttons or links such as primary services etc. to this page. This is a quite common but useful method of ensuring that your home pages authority is improved.

Making sure that there are at least five to six internal links leading to other service pages on your website is necessary for boosting search engine page results. So when visitors land on your website, they will also be inclined to clicking on those links and check out those services or products.

  1. Make Sure There Are Links on the Menu as Well

This is another important place where you need to have links on your homepage, but many people tend to overlook it. The menu on the navigation should also have links that would lead to other pages on your website. You must decide what you want on the menu because it should not be very crowded.

It should encourage visitors to visit the most crucial web pages on your site quickly and easily. Also, it’s the best way to signal search engines of the most linked pages on your website. As you can see, there are multiple benefits to adding links to the navigation menu. Just as you link the menu and other sections of your home page with other web pages, make sure that you link two different posts as this is a good indicator for search engines.

If you have a host for pages that are doing pretty well in terms of attracting traffic, finding different ways to link to them to improve their performance. It’s never a good idea to link from just about anywhere or for fun. Whatever you link needs to have some relevance and should fit in well with the original page.

Making an impact in the online space is a lot about ensuring that you have a good SEO strategy in place. For this, you would need to hire the services of experienced SEO professionals who would be able to work with your web designers to ensure that your website is perfectly optimized.

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Thứ Năm, 10 tháng 9, 2020

Why is Content Marketing Important? 5 Reasons

How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so important, explore a few successful

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Thứ Ba, 8 tháng 9, 2020

301 vs. 302 Redirects for SEO: Which Should You Use?

But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and 302 redirects differently.

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Thứ Năm, 3 tháng 9, 2020

How to Build a Winning Content Marketing Strategy in 9 Steps

Because when you have one, you’ll be able to achieve results like this: And this: In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs. But first… What exactly is

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Thứ Ba, 1 tháng 9, 2020

12 Actionable SEO Tips to Increase Organic Traffic

If you’ve read this post in the past, you’ll know this is a mistake we’ve made before. Before republishing, it listed over 200 mediocre SEO tips. So we decided to rewrite the post and focus only on the most actionable

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