Three years ago, I was working at a new startup. With just a teeny marketing budget, I had to choose: SEO or PPC? With no real marketing experience and an interest in content creation, I decided on SEO. I implemented…
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Engagement on your Facebook page occurs whenever someone completes an action on it. Comments, shares, and likes are just a few of the most common examples. However, tagging someone in a post or monitoring location are included as well.
This aspect of Facebook marketing is crucial, as it effectively boosts your organic reach. Based on Facebook’s algorithm, the right kind of engagement effectively increases your News Feed placement. Besides, it also indicates that your audience is involved. Every marketer must aim to implement strategies that will improve their Facebook engagement. Here are a few tips you should consider implementing:
Many business owners believe that they need to post significant amounts of content to make an impact. That is a misconception. Focusing on uploading quality content instead of solely relying on quantity, will ensure steady growth in your engagement rate.
By posting once or twice a day, you can focus on creating quality content. However, when you increase your posts from two to four, maintaining the quality of the content gets difficult. Many solo managers of small businesses experience this.
Looking for high-quality content requires patience and time, and that is a luxury for most people. It is also important to note that if you’re posting high-quality content several times a day, you don’t necessarily have to change that strategy. Several businesses have found success using that approach as well, but make sure that every Facebook post is engaging and provides value.
Many businesses used to believe that it was best to post content in the afternoon. However, that is untrue, and each brand needs to conduct some research to determine which time works best for them. Some factors to consider include- where your audience is based, the type of industry you’re in, and at what times your followers log in to their Facebook accounts.
Examine your data to figure out what the best time to post is. Under the Post Tab in your Facebook Page Insights, you can view the data and figure out exactly when your fans are online each day of the week.
Based on this information, you can determine what the best time for posting content is. You should first consider posting during both peak and non-peak hours. This experimentation will help you discover what time works best, for your particular brand.
The things that work on Twitter or Instagram might not necessarily work as effectively on Facebook. For instance, hashtags are highly effective for Instagram, and many people find that GIFs work great on Twitter. However, neither of them are ideal for Facebook. Consider creating posts specifically designed for your Facebook Page.
In addition to crafting your Facebook posts, you should also consider posting videos. When it comes to reach and engagement, marketing trends indicate that videos perform exceptionally well on Facebook. Videos quickly gain over twice the level of engagement when compared to other formats.
Over the last year, Facebook has been pushing their live videos. After a few adjustments in the algorithm, live videos now rank higher than ones that aren’t. On average, people spend around three times the amount of time watching Live Facebook videos compared to videos that aren’t live. People also end up commenting 10 times more on live videos than on regular ones.
The social media landscape is continually changing, and the only way to keep up with it is by experimenting with new content. Up until a few years ago, images were the best way to boost engagement. But now, videos are at the forefront of this space. Brands that started implementing Facebook video marketing before their competitors benefited the most. You can stay at the edge of the latest trends by experimenting with new content.
Make it a point to reply to all comments from your followers. It’s an excellent way to engage with them via your Facebook posts. Also, this makes them feel heard. As a result, they start commenting more frequently, knowing that you will reply. Personalized messages are far more effective than a simple like. Consider signing off each reply with your first name as this adds a personal touch to it.
In case you’re on a budget for advertising on Facebook, you should consider boosting only the posts that performed well. As they are proven content, they are perfect for a boost. You won’t have a tough time keeping your followers engaged. By targeting ads correctly, your posts will be effective in engaging more people.
This wouldn’t even cost you large amounts of money. Boosted posts can easily get up to 4x more reach than organic reach. As a result of this, the engagement on the rest of your posts will increase as well.
It is, however, important to know that these strategies take a while to show results. It will take some time to figure out what works well for your Facebook Page. Don’t be discouraged if you don’t see the results you expected immediately.
Be persistent with posting good quality content regularly, and you will succeed in your aim to boost your engagement on Facebook. For information about our digital marketing services, feel free to contact us at YourSocialStrategy.com via this online form, and we’ll get back to you as soon as we can!
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Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of results. There are 20 plugins per page, so that’s 980 plugins! #overwhelming Now, I’ll level with you: there’s no such thing as a definitive list…
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Landing pages are arguably one of the most crucial aspects for generating leads, and yet several companies out there avoid using them entirely. Companies prioritize their homepage, and with good reason. After all, your homepage is the first thing that your visitors notice when they visit your website.
The average conversion rate of a homepage is anywhere between 1-3%, which means that it converts an incredibly small portion of a website’s traffic. A landing page, on the other hand, is crucial for a website as it offers a specific platform to convert visitors into leads effectively.
On average, landing pages are proven to have a 5-15% conversion rate, and yet very few businesses focus on leveraging them. The reason for this is that most companies’ primary focus on leading their customers to their website. They do not necessarily care about how their potential customers get there, and what they do once they are there.
But landing pages have a crucial role to play in conversions. Today, social media, pay-per-click advertising, email advertising, and other channels are used to direct potential customers to a website. Marketers use these different avenues to direct visitor traffic to specific landing pages that contain the right messages for specific audiences.
The primary goal of a landing page is to let your customers know what you want them to do and why they should consider doing it. Even though a homepage is an essential component of a website, it serves the masses and is a lot less focused on a specific task.
While homepages are ideal for direct traffic, landing pages are the perfect place to send customers if you wish to control how they end up on your website. When done right, landing page ads can have a significant impact on lead generation.
However, you also need to get the ad content and layout right. The information on it needs to be engaging and easy to digest. It also needs to garner the visitor’s interest to delve further into the website for the services or products they need. For this to happen, you need to keep certain aspects in view while designing landing pages, and here we take a look at what these are:
Homepages get pretty crowded and have too much messaging, which results in your customers feeling lost. Regardless of how great your homepage or sub-pages are great, a landing page ad will prove to be much more effective at converting visitors into leads. It is because the latter is entirely focused on a single task. A landing page needs to have these elements:
· A short explanation of what you’re offering
· A form to capture customer information. In case you cannot incorporate a form, include a large CTA button that helps direct customers to the next step
· A headline and sub-headline(optional)
· A supporting image or video
· Supporting elements like security badges, testimonials, and company logo
The main purpose of an ad on the landing page is to encourage customers to take a particular action. Its goal is to keep customers on a website until they’ve completed that specific action. Exiting the navigation can result in them merely wandering. Make sure that the layout of the landing page ad leads them to the next action or page, without navigating to any other pages of the website.
There is no specific number of fields required in regards to web forms. However, the simple rule is that you only ask for what you or your sales team needs. Always steer clear from asking for sensitive information. Also, avoid using the term “submit” in all forms. Consider using phrases that relate to the service they are getting. For example, “Get Your Free Evaluation,” “Download Now,” or “Join Our Mailing List.”
Avoid creating a landing page to download a fact sheet. It’s far better to create a landing page for the informative whitepaper. Avoid using landing pages for a “Contact Us” form. Instead, consider using a landing page for a free trial, an evaluation, an informative guide, or a demonstration. Offer something valuable in the ad that can result in generating more leads.
Friction is caused when an object on the screen prevents visitors from carrying out a task. It can either be a result of too much information on the screen (which complicates things), adding unnecessary animation that distracts visitors, or the lack of security. You want to help your visitors feel confident in proving sensitive information.
Keep your landing page ad simple so that your visitors don’t get confused with all the content being presented to them. Also, incorporate proof elements like the number of downloads, customer testimonials, and security badges in case you’re dealing with sensitive information like credit card details.
Avoid adding excessive information on the landing page and cramping it up. See to it that the purpose of your landing page is crystal clear, so your visitors know what to do. Reduce the number of images, links, copy, and media and have only the necessary information and elements. Ensure that the content is structured correctly, is in a logical order and that the CTA is as clear as possible.
For any information about our digital marketing services, feel free to contact us at YourSocialStrategy.com via this online form, and we’ll be in touch as soon as possible!
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YouTube is the world’s 2nd largest search engine, with over one billion hours of video watched daily. But the question is, what are people searching for? And what should you create videos about? Keyword research is the only way to…
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This is the approach that helped us grow our YouTube channel from ~10,000 to over 200,000 monthly views in around a year. We also gained over 50,000 new subscribers in that same period. In this post, I’ll run you through…
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If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones. In this post, we’ll cover seven of those strategies and how to make them work…
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I’ve sent thousands of emails and used dozens of email discovery tools over the years. Now I want to show you what works based on my experience. I won’t talk about obvious email finding methods here. I’m going to assume…
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