How did we do it? Essentially, we found a way to create content that ranks in Google by blending good SEO fundamentals with sound copywriting principles. Now, we cannot solely attribute all of our growth to our copywriting. But it is part…
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It seems that in order to be competitive in today’s marketplace, it is important to have a unique social media presence. For many this is time consuming and can be confusing, so they consider using an agency. If you are in that position, you may be wondering what characteristics to look for. This may help.
There is a real skill to penning material that is engaging, politically correct, and yet gets your point across. Some social media platforms also have a limit on the length of your comments, which adds to the preciseness of the information.
A good agency will understand your customer base and the direction into which you want it to grow. Using the right photos and graphics are important but the verbiage is probably what will set you apart.
Under the umbrella of communication comes so many aspects. Social media has a number of platforms and each requires a specific skill set. The idea is not only to put information out there, but to be sure your audience is engaged. You will want results.
Undoubtedly over the course of the posts, there will be complaints, concerns, or demands. How these are handled is very important. A good agency will be able to determine why the person is upset and then craft an appropriate response or to show appreciation for ongoing support.
In order to separate yourself from your competitors, your posts should be creative. At the same time they should be tasteful and respect your company’s values and represent your line appropriately.
Some of the features of your posts should include:
The social media agency should also be able to improvise. Things go awry and with quick action and a sense of humour, the agency can fix the problem or respond appropriately.
One of the benefits of a social media manager is their ability to gather data and then break down the numbers into a realistic assessment of the effectiveness of your strategy. The reports you receive should contain both quantitative (numbers) and qualitative (impressions) information. Because of the fast pace of this type of marketing, it is important to review the data frequently and to adapt accordingly. Impressions can include more than reading text. Artwork, sound, font, and colour all play parts in the presentations you are offering. You should be able to compare your results with those of your competitors.
Don’t ignore your traditional marketing efforts, whatever they are. This can include events, sponsorships, cold calls, emails and even snail mail. Whatever works for your type of business or industry. Amazingly there are still many people who will respond to carefully placed fliers and print ads.
Public relations are an integral part of your overall marketing strategy and it is always a good idea to have your traditional and electronic efforts to dovetail.
Social media is lightning fast and it is important that your agency be able to capitalize on trends and to have the flexibility to respond to demands. They should also be aware of the significance of communicating to customer complaints or frustrations or praise with a personal touch rather than a stock reply. Customer feedback is one of the key elements in realizing what works and what doesn’t.
Equally important is to be open to new trends or strategies. Learning from the social media posts can also help you plan your long term approach and offer suggestions to adapt to failures or situations that are well beyond your control.
There are lots of people who have a stake in your company. Of course, there are the investors and lenders. There are also your employees who rely on your company’s continued operation and growth. Then there are the families, yours and your employees. Don’t forget your suppliers. All of these people and others have a vested interest in your success. Any of all of them are watching your social media presence.
Choosing the right social media manager means you need to look for someone with diverse skills including marketing, writing, graphics, design, analysts, customer service, and the ability to adapt and change. Skills like solid organization and the ability to understand how to make and develop connections are intrinsic to the position.
If you’re looking to improve your social media marketing skills, please contact our team. We’d love to help you out.
The post 8 Skills for the Perfect Social Media Agency appeared first on YourSocialStrategy.com.
That’s an important point to understand. Not only will using the wrong method sometimes lead to pages not being removed from the index as intended, but it can also have a negative effect on SEO. To help you quickly decide…
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This is not a random list of extensions. We’ve tested all of these tools and found them worthy of your attention. We also use a lot of them in our everyday work here at Ahrefs. The list contains 26 extensions,…
The post 26 Best Free Chrome Extensions for SEOs (Tried & Tested) appeared first on SEO Blog by Ahrefs.
As marketers that operate in the current online space, you know how challenging it can be to maintain uniqueness and exclusivity in your marketing techniques. Since everyone around you will be using digital marketing techniques like email marketing blogging, SEO, search marketing, etc., you may be tempted to follow suit.
But the truth is that no matter how much you try, you can’t manage it all. And very frankly, you don’t need to dip your fingers into every digital marketing pie. You must be a little prudent and smart with your choices and determine which marketing techniques would work best for you. Focus on a handful of digital marketing methods that will increase your chances of seeing success in your efforts without having to spend excessive amounts of money.
Regardless of which other mediums you use in your marketing, you can’t give social media a miss. Today, there is an exponential rise in the use of social media, and Facebook is at the fore of this space. A good way to ensure that you reach a wider audience and get the visibility you need is to focus on Facebook advertising.
In 2020, the number of Facebook users globally is projected to increase to 1.69 billion.
With 22 billion ad clicks each year, this platform provides businesses with a massive advertising opportunity. And you can be sure that a large portion of your audience is on Facebook and you only need to find them. Not only can Facebook advertising help you strengthen your presence in the market, but it can help you reach a more significant number of potential customers too.
While it’s crucial to focus on organic marketing techniques like SEO, they are more long-term activities. You need to balance those efforts out with Facebook ads as well as it will give you more immediate results. While Facebook ads aren’t free, the medium is quite cost-effective (much more than many other marketing techniques.)
Once you start advertising on Facebook, you will find that you can reach a wider audience at a much cheaper cost. It means you can sustain your efforts, make changes as you go along and reap the benefits of advertising on this super-popular social media platform.
But if you have a very modest budget, you need to set the parameters correctly, so you don’t overspend. In terms of the costs to reach a thousand people, this is one social media platform that offers the best value for money, both offline and online. For example, if you allocate a budget of at least $1 per day for Facebook ads, it can help you get in front of at least 4000 people who would not have probably known you existed.
This is a small price to pay for the kind of exposure you can potentially get on Facebook. The beauty of this digital advertising technique is that you can either increase or decrease spending as per your needs. Very few other platforms offer this kind of flexibility.
The platform offers a variety of ad types, including video ads and more. This variety allows you to mix-and-match and create a strategy that works best for you. You can target audiences based on demographics, age, language, location, or even connections and more. This wide range of targeting capabilities means you can create layers and get only qualified leads.
You can use remarketing to target audiences that have already visited your website, which means they are more likely to have a deeper interest in your service or product offerings. If you have already invested in paid search, you can use specific techniques on Facebook to remarket to your leads and convert them into customers. While this would require some consistency, it is a highly effective way to touch base with customers and remind them of your presence again.
Once you place ads and find the right audiences to convert, you can use Facebook’s “Lookalike audiences” feature. In this, you can take custom audiences, and the platform will reach a new set of people that share traits of the existing one. It also means they will be more likely to be interested in your services or products.
You can also use the conversion pixels function of your paid search ads to build lookalike audiences. This is something you can do easily by adding fans from your FB page or installing data from mobile apps. The system also gives you the option to define targeting options and size to make sure that the new audiences are a true reflection of your existing buyers. Since this eliminates the guesswork aspect of user acquisition, it helps to increase revenue.
No matter which way you look at it, advertising on Facebook is one of the best ways to make an impact in the crowded marketplace we exist in. While Facebook advertising is useful, you still need to be consistent with it, and its why you should hire digital marketing professionals at our company.
We at Your Social Strategy are a leading company in this industry. We work with our clients and create customized solutions that reap tangible results.
The post 5 Reasons You Should Be Advertising On Facebook appeared first on YourSocialStrategy.com.
We asked over 10,000 SEO professionals in our Facebook group—and our 53,000 Twitter followers—to vote for their favorites. We then tried and tested each suggestion, picked the best ones, and grouped them by category. If you’re on a tight budget,…
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We’ve curated, vetted, and categorized a list of always up-to-date stats below. Click to jump to a category or see the top SEO statistics. Top SEO statistics Ranking statistics Backlink statistics Keyword statistics SEO industry statistics Search engine statistics Local…
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